Now BOARDing!

Driving around town the last several weeks you may have seen the Airport Authority’s billboards promoting San Diego International Airport’s economic benefit to the region. As was covered in last year’s Goodwill Ambassador Program session, the airport contributes nearly $10 billion to the local economy every year. Seeing the billboards is always like a little surprise- on Hwy 94, I-5 South, El Cajon Blvd, etc.

Once I opened my eyes I started to see the billboards everywhere. And not just the Authority’s, but from our airline partners, as well:

Alaska Airlines: The West Most Schedule. The advertising focuses on the frequent service to the Pacific Northwest (Seattle 7x daily and Portland 4x daily… By the way- Alaska also serves Los Cabos once daily from SDIA).

ExpressJet: The simple design promotes their service to Omaha and Oklahoma City (In all, ExpressJet serves 10 nonstop destinations from San Diego).

Virgin America: Promoting a new style of air travel, focusing on the passenger experience. Remember my post on the Virgin America inaugural flight from SFO to SAN? Since then, Virgin America has ramped up its classy, hip service to five daily flights between San Diego and San Francisco.

The reach of the airport goes well beyond our 661 acres. When driving around the region, just look up: you can see the impact of the Airport Authority everywhere.